Strategic Brand Specialists
Senior thinking.
Clear accountability.
Portland Design Co is led by Chadd Hunter, a creative director and strategic brand specialist with over 30 years’ experience working across brand, digital, and physical environments.
Chadd works directly with leadership teams to guide brand decisions at critical moments. His role is not advisory in name only. He is actively involved in shaping direction, challenging assumptions, and ensuring clarity carries through from decision making to execution.
Experience that informs judgement.
Three decades of hands-on experience has shaped how this studio operates.
Chadd has worked with established Australian brands across a wide range of industries, leading brand transformations, repositions, and long term brand development. This experience brings perspective. Not just on what works, but on what fails when decisions are rushed, reactive, or poorly aligned.
Brand decisions rarely fail because of a lack of creativity.
They fail because consequences were not considered early enough.
Chadd Hunter
Strategic Brand Specialist
A strategy led creative studio.
Portland Design Co operates as a strategy led creative studio.
The studio brings together experienced designers and collaborators as required, with all work remaining senior led. This structure ensures strategic intent is maintained from the earliest decisions through to creative execution, without dilution or unnecessary handovers.
Clients engage the studio for clarity, judgement, and continuity, not volume.
Direct involvement.
Every engagement is led at a senior level.
This ensures
- Clear direction from the outset
- Faster, more confident decision making
- Consistency from strategy through to execution
Clients work directly with the person responsible for the thinking, not layers of account management.
Perspective over process.
Portland Design Co is not built around frameworks or rigid methodologies.
The studio’s approach is shaped by experience, pattern recognition, and an understanding of how brands operate in the real world. Each engagement is approached on its merits, with the process adapting to the organisation, the challenge, and the decisions required.
The focus remains the same
- Clear decisions
- Considered execution
- Long term brand strength
When leadership matters.
This work is best suited to organisations facing meaningful brand decisions, where clarity, alignment, and accountability matter.
If you are looking for a senior partner to help guide brand direction and carry that thinking through to execution, this is where the conversation begins.
